Best E-Commerce Platforms
Best E-Commerce Platforms
11 Nov 2021

Best E-Commerce Platforms

byAnkita Patel
Best E-Commerce Platforms

An eCommerce platform is an online software application. The eCommerce platform allows its users to manage their website, marketing, sales, and operations online. It is a business model that helps you add value to your firm by enabling exchanges between independent groups consisting of customers and producers. With the help of these platforms, we can create markets and communities that allow users to interact, exchange, and transact.

Essentially, an eCommerce platform is the most vital aspect of any online business. These eCommerce platforms allow users to launch their businesses online. You can even host and manage your online store with the help of eCommerce platforms. These eCommerce platforms have certain features and capabilities that allow the retailers to build an online store and sell their products and services to their targeted customers.

There are three types of eCommerce platforms available in the industry. They are listed below:

  • Business-to-Business: It is also known as B2B. (Example- Shopify)
  • Business-to-Customers: It is also known as B2C. (Example - Amazon)
  • Customer-to-Customer: It is also known as C2C. (Example eBay)

We have three main eCommerce options available in the market nowadays. They are as follows:

  • Open-Source
  • SaaS (software-as-a-service)
  • Headless commerce

An eCommerce platform provides users with many features and benefits. The most important eCommerce features that are required for your website include the following:

  • Capacity to create an audience for your website
  • Easy-to-use checkout process
  • Content Management capabilities
  • Tools for promotion and Discount codes
  • Search Engine Optimization
  • Search Engine Optimized code, layout
  • Custom report capabilities and Reporting Tools
  • Email Marketing
  • Multiple payment options
  • Integrated section for blogs and articles
  • Capacity to scale and add new eCommerce features

Right products and the right services are not sufficient to prosper in business. Marketing your products and services deliberately is critical for your business. And using the right technology and platform to market and advertise your service is equally important.

Here are some popular e-commerce platforms you can use for small business models:

1. Woo Commerce

The most popular e-commerce platform available in the market today is Woo Commerce. This platform helps you to transform your WordPress website into an online store. This platform has premium as well as free pre-built themes. Also, WooCommerce offers a very high level of functionality and scalability for a small business.

You can either hire a WordPress developer or do it yourself. If you are tech-savvy, you might want to consider using a premium theme as it provides better support and security. And if you are from a non-technical background, you can always hire a developer to help set up your website. Along with WordPress, WooCommerce supports many more plugins.

2. Wix

Wix nowadays is considered to be a leading e-commerce platform. It has been hailed as the best platform for small-scale businesses and small business owners. There has been a drastic improvement in Wix's e-commerce features. Now, they offer abandoned cart recovery, print-on-demand, multi-channel integration, and dropship.

Wix is a friendly platform, so beginners might feel quite comfortable using it. It is simple and easy to set up even for beginners. It has the best on-page customer support which you can use while creating the store. It is a very easy-to-use platform. You just have to use the drag and drop option to add elements. You can also add videos, or other functionalities and create a website the way you want it. They have a wide range of collections for free themes.

Wix might not be advised for large-scale businesses as there are some significant SEO issues that are not yet resolved completely. Also, if your business is constantly growing, you should consider another platform as the storage space on this platform is only 20 GB. Even if you are a small-scale business but you have high-quality images or products listed, they will require more space for storage and so this platform is not advisable.

3. Business Squarespace

If you want to build your website and have simple e-commerce needs, this is the best e-commerce platform for you. You just need to avail the subscription for a transaction fee. The transaction fee can be bypassed by upgrading the subscription. The subscription plan includes SEO, a free domain, abandoned cart recovery, SSL security, real-time carrier, and much more. However, users review that this e-commerce platform is not as simple and flexible as WooCommerce. Also, this platform is not as user-friendly as Shopify.

4. Shopify and Shopify Plus

Shopify is a cloud-based e-commerce platform. Using it, you can create and customize an online store. You can even manage products, inventory, shipping, and payments through Shopify. Shopify is not a WordPress extension like WooCommerce, instead, it is a standalone platform hosted on the Shopify server. Since your e-commerce website would be different from your website, you can link your Shopify account with your website using WordPress, Drupal, or Wix. In case you have a Shopify integration plugin, you do not need to link it.

Features provided by Shopify include unlimited bandwidth and products, discount codes and coupons, fraud analysis, and much more. The best thing about Shopify is that you do not need to hire a developer to set up your own store. Because everything with Shopify is simple and everything on the backend is already set up to use as soon as you subscribe. The only downside of using this is that this platform is that you would not have much control or flexibility over your store as compared to WooCommerce.

Shopify Plus is also a cloud-based e-commerce platforms and it basically is Shopify, with more staff accounts, a higher level of customization, and more international e-commerce options. The level of support is higher than Shopify but the subscription cost is higher than that of Shopify. However, in fact of all these extra features, it is not as flexible as WooCommerce, and customization abilities are lower than the WooCommerce platform.

5. Magento

The most commonly used e-commerce platform in the world today is Magento. There is a list of significant benefits that makes it the most popular platform. The platform has been lifted to a higher level after the launch of Magento 2. This has led to an acceleration in the creation of more effective solutions for B2B eCommerce companies.

Magento has quite outstanding benefits. Let us go through these benefits of using Magento eCommerce.

  • Resourceful Content Management: This platform allows store owners to build and customize any feature they want according to their requirements. The backend and content management interface are versatile and allow you to create a design exactly how you see on the interface.
  • Exceptional Search Engine Optimization: This platform provides advanced SEO services so the stores listed have a higher opportunity to rank ahead of others on the search pages of Google and other search engines.
  • Mobile-friendly configuration: The Magento user interface allows the creation of responsive designs. So, you can access your store website from multiple devices like tablets, mobiles, and other smart devices.
  • Supple third-party integrations: Magento allows third-party integration and enables the owner to integrate their stores with modules such as Google Shopping, MailChimp.
  • Save Time and Money: Magento is an open-source platform. It provides numerous custom extensions that can be shared between multiple users using the same platform. Managing various eCommerce stores with different languages and currencies can be done through one instance of Magento.
  • Customizable security permissions: Magento allows the users to customize multiple levels of security permissions and control internal access. It ensures the safety of your website.

6. Template Monster

TemplateMonster has proved to be an innovator when it comes to website templates. TemplateMonster had started as a small web design studio at first and they were the first to introduce the concept of a pre-designed template.

The TemplateMonster is the right place to start as it features 120k+ digital products which include designs for all possible eCommerce platforms. Template from Magento, OpenCart, VirtueMart, BigCommerce, Shopify, PrestaShop, MotoCMS, WooCommerce is available for selection.

TemplateMonster is a leading company. They provide high-quality templates and come with friendly customer support. Whether you need hosting, graphics, or services, TemplateMonster can assist. To avoid confusion, they will even explain all the steps systematically. The powerful plugins and the versatile built-in features in the eCommerce template are going to help you to improve the design and look of your website. TemplateMonster has a wide range of designs and templates for all niches. The ready-made templates are going you save you so much money and time.

7. Big Commerce

BigCommerce is a leading cloud eCommerce platform. This platform is also famous for its low ownership cost and profoundly flexible APIs. BigCommerce equips you with a comprehensive set of eCommerce tools with a wide range of features and options. The integration capabilities of this platform are quite high.

BigCommerce can be accessed by both B2B and B2C customers. It allows users to create different price lists or a catalog for various customer groups is easy. This platform is not feasible for beginners because of the complex built-in features. So with BigCommerce, the initial learning curve is pretty high as compared with other eCommerce platforms.

But, with the help of the support team and the guiding documents, a newbie can learn and use this platform.

Wrapping it up:

All online businesses require additional software and platforms to manage their online business, their accounting, order management of their business, inventory management, and customer support services of their business.

We are a leading eCommerce Company in Canada providing eCommerce solutions to our esteemed clients. Our expert team uses Magento, WordPress, Woocommerce, Shopify, and WebFlow platforms to assist you in expanding your business.